Order before it expires: Stitch be strong be brave be humble be badass poster
Surely these three basic principles are not all there is to know about copywriting and marketing material. So I will introduce a few more things. Writing style spoken. This is a really important issue and relatively difficult to do for most people. When you're only writing a sentence or two, writing in spoken style is essential. Stitch be strong be brave be humble be badass poster. Forget all the rules the teacher taught you in high school. It's really important to have good grammar and correct writing, but you can forget about a lot of it, such as writing slang words or using slang (words like "not at all" or "big" - is not a crude word, offensive). This is how we communicate informally. As a copywriter, your mission is to emotionally connect with your prospects, that is to make friends with them. Be someone interested in their problems and suggest solutions.
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