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Note: The more you focus on emotions, the more effective your marketing will be. Why? Because people often buy goods according to their feelings (desire, fear, joy, envy) but interpret the action with their reason. To have meaningful marketing pieces, try to understand or create mental value for current and prospective customers, and then make those values ​​clear. Tell them what you will get when you buy your products or services. It's a hippie thing you wouldn't understand hawaiian shirt. Now review the list of the reasons someone should buy from you that you wrote, then convert the characteristics of the store or product you sell to benefit. Create a new list containing only the benefits that customers will receive.

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