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If you are unsure of how to include a link in your email or don't know how to convert a word or image into a "hyperlink" then you need to learn. This is very easy and yet extremely effective. Try to include a link to your website in every email you send. Get in the habit of your customers to visit your website regularly. Deer hunter Dad thank you for teaching me how to be a man even though I'm your daughter mug. A few practical examples. The best emails will incorporate one, two or more of the ingredients just mentioned. If you never give a client something interesting, they'll stop reading your mail; If you never offer, you won't be able to increase your sales. The most effective email marketing program does both: highlight a problem, a need, a wish your client might have, then tell them how can handle or respond to it, and most importantly, identify your store as the best place to buy.
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