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Therefore, PR is seen not only as a physical object but also as a person. It has to be equipped with the basic means or essential elements to defend, confront and solve whatever problems arise in its life. In other words, we need to understand the properties of PR, the essentials for life, maintenance and development. Here are the key factors or strategies when doing PR: First, PR must have Strengths or people must be an entity that truly exists in this world. It has to be strong enough to do the job. A person cannot do anything if he is not well, has no strength. If someone has power that cannot be used, then it is useless and does not seem to exist. A PR plan without human goals is also worthless. Information power or mental strength is the necessary strength that PR must have to start a best life. It must always be guaranteed to be stable, healthy continuously. Dolphin advice from the ocean canvas. The second source of legal plunder and much more dangerous is the arrogant mentality of the social designers. Through various stages, Bastiat points out, philosophers in the social and political realm see people as passive matter, like clay, waiting to be molded and shaped. , arrange and move according to the design of the intellectual elite. The political elites have always praised the democratic ideal, according to Bastiat, where "the people" choose who will come to power. But as soon as the electoral process ends, those elected to high offices gain the power to plan, direct and control all aspects of economic and social life. Clearly, it is the duty of modern democratic society to periodically appoint people who will become our totalitarian rulers.
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