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Most of the ideas in this book are those of business professionals, who have learned to persuade from their own experience or observe others. Many people like me are sales consultants and trainers who work in sales force organizations. In addition, there are many salespeople, including novices and experienced people. I cannot count all the ideas they have come up with, and it is my great task to sift them for inclusion in this book. I've been in sales all my business life. Interestingly, everyone who does business says the same. You cannot survive in any commercial activity if you do not sell your products or services. Shuh duh fuh cup mug. What does a career coach do when they work on a project that is not part of their regular job to impress and provide better outreach opportunities to the bosses in their organization? The answer is that they will sell their services for promotion. What does an errand carpenter do when they make heart-shaped wooden boxes for Valentine's Day, and invite their old customers to buy them? The answer is that they will sell boxes to remind customers of their existence and ability to provide other services. What does a bank manager do when they agree to give a lecture at their old school? And many more questions.
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