Because this is not in the context of our sales space, it is a mistake to think that the customer's decision base seems ridiculous. But in everyday business and in letters and proposals, many salespeople ignore the premises. You make me happier than I ever thought I could be mug. And the decision base here must be, somewhat wiser and more customer-friendly, in order to grow sales. It comes in handy for four distinct parts of the business cycle - establishing demand, proposing a project, controlling prices, and calculating losses. So which part should be considered first?
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